MB92 Shiplift Campaign

With a new, 4,800-ton shiplift ready to enter operational phase, MB92 wanted to reinforce its position as a world-leader in the provision and advancement of refit facilities for large superyachts. MB92 was looking to develop an initial digital campaign to raise awareness of the capabilities of the shiplift and yard in advance of the general operational opening in September 2019, not only to raise awareness of the facilities but also to attract new business in the 60m+ bracket. The Superyacht Agency developed ideas for the banner campaign and web page functionality, with a view to extensions into print advertisements. We wanted to highlight the metronomic horizontal and vertical movement that the shiplift utilizes during operation. I was the only designer working on the project and created the web design and animations in Photoshop and After Effects, and the banners in Google Web Designer.

An animated landing page design for the shiplift campaign.