Mocks.jpg
Information architecture was scoped out in advance of any design work, with a particular focus on navigation and the user experience. Another focus was ensuring the hierarchy of the app helped the company meet its business goals. I made the decision
Low-fidelity wireframes were created using rapid prototyping process. The wireframes went through a number of iterations to evolve into a high-fidelity prototype after a thorough period of testing.
The app redesign has helped to increase the number of unique monthly visitors to SuperyachtNews.com, and more importantly has seen an increase in the number of users who are active on the app everyday. The redesign has also seen an increase in clien
prev / next