Jack Slater

Spanning every sector of the superyacht sphere, SuperyachtNews is the superyacht industry’s only source of independent, thoroughly researched journalism.

The Superyacht Agency were tasked with redesigning the app with the primary objective being to improve the user experience. I was the only designer working on the project and created all of the user flows, and well as designing the wireframes and high fidelity screens.

The Superyacht Forum Live is a year-round series of live events, staged in yachting hubs around the world, culminating in The Superyacht Forum - the industry’s flagship annual event. I was the only designer working on the project and created all of the user flows, and well as designing the wireframes and high fidelity screens.

SuperyachtIntel allows customers to access and analyse the fleet data that they need to make the right strategic business decisions. The Superyacht Agency were tasked with redesigning the web app with the primary objective of allowing customers to access more information more quickly. I was the only designer working on the project and created all of the user flows, and well as designing the wireframes and high fidelity screens.

Loot offers a digital-only current account aimed at students and millennials, with a current user base of around 50,000. Loot provides a mobile app and a mastercard. The card integrates with the app to give its users real-time spending insights and budgeting advice. I worked alongside the marketing team at Loot to generate and develop ideas, concepts and campaigns from conception through to rollout. I worked under the lead designer as a team of two. 

Renowned yacht designer Luiz de Basto approached The Superyacht Agency to develop a promotional book and an all-new website in order to highlight and promote his exceptional body of work to new and existing audiences of potential clients.

By delving into de Basto’s design history and by gaining a deep understanding of his philosophy, we created messaging and visual cues that centred on the idea of ‘extraordinary’. The resulting book and website perfectly capture both the rich catalogue of de Basto’s previous exterior and interior design projects and his continued work into developing the world’s most extraordinary yachts. I was the only designer working on both the book and the website.

To celebrate perhaps one of the most extraordinary periods of evolution in the history of the superyacht sector, The Superyacht Agency created Superyacht25 – a 330-page luxury book that highlights the most iconic yachts, people and innovtions of the past 25 years, captured in words and through stunning imagery. The resulting volume stands both as a book to treasure and a reference work for one of the superyacht industry’s most exciting periods of growth and change. I worked on the project alongside two other designers as a team of three.

Nautical Structures, a leading OEM provider approached The Superyacht Agency to help them not only understand their market perception and positioning, but also, to strategically develop their position within the Northern European custom market. Our findings which were delivered to Nautical Structures in a research report, informed our work in creating a refreshed brand identity, new website, marketing strategy, messaging and a series of creative campaigns to launch the ‘Next Generation of Nautical Structures’ to the industry. I was the only designer working on the project.

A Community Report for the London borough of Hackney. Design inspiration focussed on the diversity of Hackney's peoples coming together to form a vibrant and creative whole.

Design an identity and a responsive website for the city of Jaipur with the goal of attracting new tourists to the city. Inspiration was drawn from the city’s arches and gates, and the colour of its iconic buildings. The website was designed in Sketch App.

Design an app and poster for Upload retro video games festival. The client wanted to change the public’s opinion of online gamers being ‘nerdy,’ and promote the event to a trendier demographic. I took inspiration from Swiss design and the idea of 'a matrix' forming the title.

An annual report designed for regeneration company Urban Splash. The design focus was on the company’s desire to fill vacant buildings with cool spaces.

Design packaging for boutique ale ‘Russell’s Bark’. The client wanted the beer to particularly appeal to retired country gentlemen. The design focused on creating a handcrafted effect through the use of textures and illustration style.

An infographic outlining art buying trends from a survey compiled in 2016. The infographic aims to educate artists on why they should sell their art online.

I completed an online tutorial creating a responsive site design for a pretend studio based in Brooklyn, New York. The aim of this process was to hone my skills using Bohemian Coding's SketchApp. I exported the final design into Zeplin to create a styeguide, and to explore how the platform can help front-end developers.